Does DV360 traffic video ads?

Yes, DV360 supports video ad trafficking. It allows advertisers to upload, manage, and serve video ads across various platforms and formats, including in-stream, out-stream, and connected TV.

 

What can DV360 do with YouTube?

DV360 provides extensive capabilities for YouTube advertising:

• Access to all YouTube ad formats

• Advanced audience targeting using YouTube viewer data

• Brand safety controls and content exclusions

• Integration with Google's measurement solutions

• Ability to purchase reserved inventory on YouTube

 

What are the options for YouTube targeting?

YouTube targeting options in DV360 include:

• Demographics

• Interests and affinities

• Life events

• Custom intent audiences

• Remarketing

• Similar audiences

• Keyword targeting

• Topic targeting

• Placement targeting

 

What is YouTube TV?

YouTube TV is a streaming television service that offers live TV, on-demand video, and cloud-based DVR. Advertisers can reach YouTube TV audiences through DV360 using various ad formats and targeting options.

 

Can you buy for YouTube Audio?

Yes, DV360 supports YouTube Audio advertising. Advertisers can create and manage audio ads that reach users on YouTube Music and other audio-only content on YouTube.

 

What is Trueview?

TrueView ads are a family of YouTube ad formats that give viewers choice and control over which ads they watch. DV360 supports TrueView in-stream ads and TrueView discovery ads, allowing for more engaging and less intrusive video advertising.

 

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