What are DV360 audiences?

DV360 offers various audience targeting options:

• First-party audiences (from your own data)

• Google audiences (based on Google's user data)

• Third-party audiences (from data providers)

• Custom audiences (created using specific parameters)

• Lookalike audiences (similar to existing customers)

 

What are DV360 affinity audiences?

Affinity audiences in DV360 are pre-defined groups of users based on their long-term interests and behaviors. These audiences allow advertisers to reach people who have demonstrated a strong interest in specific topics or categories.

 

What is a DV360 brand lift study?

A brand lift study in DV360 measures the impact of ad campaigns on brand awareness, consideration, and purchase intent. It uses surveys and controlled experiments to compare metrics between exposed and unexposed audiences.

 

What is DV360 Reach Planner?

The Reach Planner in DV360 is a tool that helps advertisers forecast and plan their campaigns across multiple channels. It provides estimates for reach, frequency, and budget allocation to optimize campaign performance.

 

What is DV360's enhanced attribution feature?

Enhanced attribution in DV360 uses machine learning to provide a more comprehensive view of the customer journey. It considers various touch points across channels and devices to attribute conversions more accurately, helping advertisers understand the true impact of their campaigns.