I wish I could tell you that we started our company from our freshman dorm room during college and raised a gazillion dollars in venture capital. That would have been really cool.
Instead, OnePortal was started by four regular guys who believe in working hard, always putting the customer first and that slow and steady wins the race. We also happen to all love the advertising space.
We believe in the power of advertising and the everlasting impact it can have--whether it’s a change the world moment like the Apple Macintosh ad from 1984 or the endlessly humorous Budweiser commercial showing a group of friends call each other and shout “Wassssuuuuupppp!” into their phones.
We also believe in the value that advertising provides. It enables social media to exist and provide, free of charge, the ability to host endless streams of videos and photos and to connect with long lost friends and relatives from across the globe. It also enables the Internet to largely remain free of charge. It allows children and people of all ages to access the same information regardless of socioeconomic background. Most importantly, it allows for a free press.
Not to be overlooked, advertising also provides those moments of serendipity. Though few people may admit to it or even realize it, advertisements can play a huge role in helping find those perfect suede pumps or that really cool wireless gaming headset. And let’s not forget that many small businesses rely on advertising to drive business and keep their staff employed.
As a small business with less than twenty five employees, we know this well.
We also know that the digital advertising industry can be complicated. It can also be tumultuous. Just in the last two years we’ve seen privacy changes and the elimination of cookies dramatically impact the ability of businesses to gauge performance of their marketing spend.
That’s why we started OnePortal. To help our clients navigate the dynamic digital advertising landscape and to transform their terabytes of marketing data into information to help guide their business.
We’re here to help. It’s what we enjoy doing.