OnePortal’s Phase 2 strategy is specifically designed for clients whose monthly website traffic is greater than 100,000 visitors per month. Our approach for Phase 2 clients consists of two components – prospecting and retargeting. By observing various demographic and psychographic attributes from the users who have made a purchase, or completed a conversion activity on your website, we are able to generate lookalike audience pools to drive to your site. Similarly, additional learnings are applied to your retargeting campaigns to keep your products and services top of mind with your customers to ultimately steer them towards a purchase.
For our clients where our Phase 2 strategy is deployed the goal is to maximize your Return On Ad Spend (ROAS). To achieve this requires close coordination with your marketing team, long-term strategic planning and daily oversight of your business activity.
Why OnePortal? Our Client Strategy team will manage all aspects of your campaigns and strategy on a day-to-day basis allowing you to focus on other areas of your business while we drive your performance on the Open Internet.