OnePortal is a digital advertising application that helps your business discover and connect with the right users at the right time.
OnePortal is an extension of your team to test new channels, optimize your digital media campaigns, build your audience list and maximize your ROAS.
We treat your money like it's our money. We also leverage world-class deterministic reporting from our trusted partner, Google, taking out all the guesswork.
We are your knowledge resource partner. Throughout each step of your digital media campaigns, we provide ongoing auditing and consulting services and apply best-practices that deliver results.
How Does OnePortal Work?
OnePortal's application sits on top of DSP's and aggregates their data through API connections, acting as a unified traffic & reporting platform for clients.
Our Managed Services team takes the complexity out of programmatic ad buying to build your audience list and maximize your ROAS through our industry knowledge and expertise.
What is a DSP?
A DSP (Demand Side Platform) connects to an SSP (Supply Side Platform) via an Ad Exchange. The DSP's allow you to buy inventory in real-time bidding from an SSP. Examples of DSP's are Google, Amazon, The Trade Desk, and OnePortal. The purchased inventory comes from Publishers (like CNN, Yahoo, YouTube etc.) that are connected into an SSP.
What is the Open Internet?
The Open Internet is every single website outside of Search and Social Media platforms that is publicly accessible through a browser. These websites include: FoxNews, Yahoo, Wall Street Journal, eBay, etc.
Advertisers can safely serve audience targeted Video ads, Display ads, Responsive ads & much more, all through a custom-tailored list of publishers.