What We Do

OnePortal augments A.I. and machine learning with human expertise to deliver results and hands-on managed service for brands of all sizes.

Leveraging programmatic advertising (RTB), premium ad networks, advanced audience targeting and unified reporting, we enable brands of all sizes to efficiently and effectively advertise on the Open Internet.

Why?

We understand that growth marketers cannot rely solely on paid-social, search and affiliate to acquire new customers. This leaves brands vulnerable to ad cost spikes and tapping out on audiences. Channel diversification is essential to sustainable growth. 

That’s why we provide the Open Internet as a complementary channel – one that drives conversions while supporting your other channels. 

programmatic full-funnel campaigns

By blending prospecting and retargeting, we enable brands to raise awareness within a new audience, engage them with their preferred media format, drive high-quality traffic and retarget until conversion.

We access over 150 premium ad exchanges and networks. This allows us to cost-efficiently put your brand in front of millions of potential new customers to increase brand recognition and reach consumers at scale.

We use a variety of ad units and formats to match an individual’s media consumption. preferences. We can serve Static Display, Digital Video, Digital Audio (e.g., Soundcloud and Spotify), OTT and Connected-TV ads.

This spurs engagement and drives net-new users down the funnel.

Our tracking pixel enables us to understand the behaviors of site-visitors and build-out lookalike audience pools and users to retarget. 

This gives our advanced audience targeting suite the data it needs to identify the most likely to convert net-new users while also converting existing traffic.

Our A.I. and ML then learns from ad performance and works in conjunction with our Ad-Ops team to optimize the campaigns on a daily basis. 

The result? Increased conversions. 

We unify reporting from all networks into OnePortal – our online analytics dashboard that you can access at any time.

We will also provide Custom Insight Reports that digs deep into campaign performance, your target audience, and the optimizations we’ve been making.

With deterministic matching and data verification performed by Google Campaign Manager (formerly “DCM”), this is data that you can trust.