OnePortal Co-Founders

Meet the team that started this adventure together

Paxton Song


Paxton has a passion for building companies and for e-commerce, marketplace, and AdTech. He leads OnePortal and our partners with 20 years of experience in the industry. 

He is a serial entrepreneur, having launched multiple products and services over the course of his career.

Steve Wharton

VP Strategic Partnerships

Steve Wharton is an AdTech industry veteran with 15+ years of industry experience. He is a Pandora Radio alumni where he led the performance advertising team.

Pre-COVID, he was a regular panelist and speaker for events like Brand Week Cannes Lions, SXSW, and CES. Away from work Steve is a husband, father and avid waterskier.

Dave Lienemann

VP Client Strategy

Dave leads the Ad-Ops team who manages, analyzes, and reports on campaigns. He has over 15 years of experience in advertising, ad operations, and AdTech.

Dave also has deep experience in the financial investment industry as a portfolio manager. He combines his financial skills with growth marketing to develop strategies and achieve goals.

Alec Prieto

Director Strategic partnerships


Alec is in charge of communications and building long term relationships with our clients.

Having built a successful media outlet with a marketing and PR consultancy branch, Alec brings his entrepreneurial spirit and multichannel marketing expertise to the OnePortal team.